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Cell phone users in UK going crazy
Nidhi
The growing popularity of ring tones has marked a significant
rise in the mobile downloads. The sales in mobile downloads is
probably going to reach 760 million this year, from just 30
million in 2002. For young and fashion conscious people, ring
tones are a craze. Some consider it annoying and irritating. But
it cannot be denied that ring tones have become exceptionally
hit contributing to the growing Britain's mobile
phone download market. Users are encouraged to spend too
much on mobile accessories like ring tones, music, games and
other content. It is likely that they would spend a total of
£740m ($1.3bn) downloading mobile content to their phones this
year. It means that there would be more than 18-fold increase on
the £40m spent on downloads just three years ago. Undoubtedly,
the ring tone industry is growing at an exciting pace. The easy
to download nature of ring tones is further driving young people
to personalize their phones with ring tones. The latest
generation 3G mobile phones are giving more fuel to users to
download superior quality ring tones to their phones. This new
technology has increased the capacity and quality of ring tones.
The owner of ring tones, Jamster is at the top of UK's mobile
download industry, the cause being the roaring success of ring
tones. The Crazy Frog was the first to make it to the top of the
music charts with a version of Axel F, in May this year. It is
just the beginning of this rapidly expanding sector and people
have just started to recognize its potential. Ring tones for
mobile phones may soon be the most profitable segment of the
industry. On the other side, users are also complaining of the
junk mobile texts charging them high rates after they sign up
for ring tones. Jamster gives explanation by saying its range of
services are growing. Compared to ring tones with 33% sales,
games account only with 26% of sales.Ringtones report the
largest share of the UK download market. Rest of the market has
mobile phone screensavers (13%), gambling (9%), music (8%) and
other content - from stocks and shares to pornography (11%).
According to the reports, by 2010, the industry could be worth
£24.6bn globally. Top mobile
phone networks Vodafone, Orange and 3 network are increasing
their amount of content to download.
The Vodafone is currently having 3.2 million users. 3 network is
also moving with force offering pop music and video downloads.
But still 40% percentage of users think this is waste of money
while some say they are not aware of the procedure to download
the mobile content. So the challenge is to draw the attention of
older people towards the downloading mobile content. This can be
done by providing content of their interests.
About the author:
Nidhi
UK Cell phone
Directory
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